technology + fashion


Lanvin’s artistic director Alber Elbaz might be one of my favorite people in this world. Delicious designs aside, his insight into the fashion industry is always delightfully relevant and incredibly thoughtful.

I recently came across one of Elbaz’s thoughts on designing fashion in a technological era – something that I personally grapple with when considering a new piece. Often a design that looks perfect in person will fall flat online; or vice versa. Balancing the two – particularly in an age where many of us shop online – is a difficult obstacle many of us seek to reconcile.

Elbaz on how technology impacts fashion: “I always work with mirrors, but now I also say that I work with a screen. Many, many times I find that whatever is looking good on the screen doesn’t always look or feel good on the body. So who do we design for—do we design for the screen, or do we design for women? This is a major question. Does it have to only photograph well, but it doesn’t matter how it looks in real life? I felt that there was a need for something different. It’s like some of those parties that are being filmed, they’re the most boring parties, because it’s all about how it looks on the screen.”

Love him.

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This entry was posted on May 1, 2013 by in fashion + designers and tagged , .

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